About

Peter Morville's Biography

Peter Morville is president and founder of Semantic Studios, a leading information architecture and user experience consulting firm.

He is best known for helping to create the discipline of information architecture, and he serves as a passionate advocate for the critical roles that search and findability play in defining the user experience.

Peter's latest book Search Patterns (co-created with Jeff Callender) illustrates patterns of behavior and design across the categories of web, e-commerce, enterprise, desktop, mobile, social, and realtime search and discovery; and covers such diverse topics as relevance ranking, faceted navigation, multi-touch, and augmented reality.

Peter's previous book, Ambient Findability, explores search, wayfinding, marketing, information interaction, literacy, librarianship, authority, and culture at the crossroads of ubiquitous computing and the Internet.

Peter is also co-author (with Louis Rosenfeld) of the best-selling book, Information Architecture for the World Wide Web (over 250,000 copies), named "Best Internet Book of 1998" by Amazon and "The Most Useful Book on Web Design on the Market" by usability guru Jakob Nielsen.

As Chief Executive Officer of Argus Associates (1994-2001), Peter helped build one of the world's most respected information architecture firms, serving clients such as AT&T, Barron's, HP, IBM, L.L.Bean, Microsoft, Procter & Gamble, Vanguard and the Weather Channel. He has also worked with libraries, universities, nonprofits and foundations.

Peter is a founder and past president of the IA Institute and has served on the ASIS&T board of directors and as an advisor for the Encyclopedia of Library and Information Sciences and the Z39.19 standard. He now serves on the advisory boards of the Journal of IA, Rosenfeld Media, Interaction-Design.org, Project Information Literacy, and as a member of the SJSU SLIS international advisory council.

Peter has managed teams of project managers, information architects, interaction designers, usability engineers, content authors, graphic designers and software developers to construct successful web sites, intranets, portals, online communities and information services.

He has served as the information architect on award-winning projects for such clients as The National Cancer Institute (Webby for Best Government Website, Top of American Customer Satisfaction Index), Washtenaw Community College, and The Kresge Foundation.

Peter holds an advanced degree in library and information science from the University of Michigan's School of Information, where he has also served on the faculty. In 2008, the school presented him with the prestigious Alumni Achievement Award for his contributions to the field. In 2007, Peter was honored by AIIP with the Roger Summit Award.

An internationally distinguished speaker, Peter provides keynotes and seminars on such topics as user experience, knowledge management, information architecture, ambient findability, and the future of search.

Peter's work has been featured in many publications and programs including Business Week, CIO Insight, The Economist, Fortune, MSNBC, NPR, The Washington Post, and The Wall Street Journal.

Peter blogs at findability.org.