Semantic Studios

  • Consulting
  • Speaking
  • Writing
  • About

Peter Morville’s Biography

Peter is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture, Intertwingled, Search Patterns, Ambient Findability, and Planning for Everything. He has been helping people to plan since 1994, and advises such clients as AT&T, Cisco, Harvard, IBM, the Library of Congress, Macy’s, the National Cancer Institute, and Vodafone. He has delivered keynotes and workshops in North America, South America, Europe, Asia, and Australia. His work has been covered by NPR, The Economist, The Washington Post, and The Wall Street Journal. In 2024, Peter founded Sentient Sanctuary, a nonprofit think tank and animal sanctuary, and wrote a philosophical IA novel, Animals Are People. He blogs at intertwingled.org.

Peter’s body of work has influenced a generation of professionals and organizations. His speaking and writing brings focused awareness to far-reaching information problems in such a way that helps people take real action.
Livia Labate, Vox Media

Biographical Details

Leadership

Sentient Sanctuary. Founder and President (since 2024).
Semantic Studios. Founder and President (since 2001).
IA Institute. Co-Founder, Past-President, Advisor (2002 – 2019).
Argus Associates. Chief Executive Officer (1994 – 2001).

Advisory Roles

Jefferson-Madison Regional Library. Board of Trustees (since 2023).
Center for Dying & Living. Board of Advisors (since 2019).
Q LTD. Strategic Advisor (since 2002).
Journal of Information Architecture. Editorial Board (since 2009).
Project Information Literacy. Board of Directors (2008 – 2023).
The Understanding Group. Strategic Advisor (since 2011).
Information Architecture Conference. Board of Advisors (2019 – 2020).
Rosenfeld Media. Board of Advisors (2005 – 2015).
SJSU School of Information. International Advisory Board (2012 – 2015).

Education

University of Michigan School of Information. MLIS (1993).
Tufts University. English Literature (1991).

Awards

Honorary Fellow. Society for Technical Communication (2019).
Notable Michigan Alumni. University of Michigan (2017).
Entrepreneurial & Innovation Award. University of Michigan (2016).
Higher Ed Web Award. Washtenaw Community College (2009).
Alumni Achievement Award. University of Michigan (2008).
Roger Summit Award. AIIP (2007).
Webby Award. National Cancer Institute (2005).
Margaret Mann Award. University of Michigan (1994).

Contact

734.347.2826

morville@semanticstudios.com

Semantic Studios
PO Box 804
Scottsville, Virginia 24590

Follow

Blog

intertwingled.org

© 2025 Semantic Studios