Peter Morville’s Biography

Peter is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture for the World Wide Web, Intertwingled, Search Patterns, and Ambient Findability. He has been helping people to plan since 1994, and advises such clients as AT&T, Cisco, Harvard, IBM, the Library of Congress, Macy’s, the National Cancer Institute, and Vodafone. He has delivered conference keynotes and workshops in North America, South America, Europe, Asia, and Australia. His work has been covered by Business Week, NPR, The Economist, The Washington Post, and The Wall Street Journal. His latest book is Planning for Everything. Peter lives in Virginia with his wife, two daughters, and a dog named Asha. He blogs at

Peter’s body of work has influenced a generation of professionals and organizations. His speaking and writing brings focused awareness to far-reaching information problems in such a way that helps people take real action.
Livia Labate, Vox Media

Biographical Details


Semantic Studios. Founder and President (since 2001).
IA Institute. Co-Founder, Past-President, Advisor (2002 – 2019).
Argus Associates. Chief Executive Officer (1994 – 2001).

Advisory Roles

Center for Dying & Living. Board of Advisors (since 2019).
Q LTD. Strategic Advisor (since 2002).
Project Information Literacy. Board of Directors (since 2008).
Journal of Information Architecture. Editorial Board (since 2009).
The Understanding Group. Strategic Advisor (since 2011).
Information Architecture Conference. Board of Advisors (2019 – 2020).
Rosenfeld Media. Board of Advisors (2005 – 2015).
SJSU School of Information. International Advisory Board (2012 – 2015).


University of Michigan School of Information. MLIS (1993).
Tufts University. English Literature (1991).


Honorary Fellow. Society for Technical Communication (2019).
Notable Michigan Alumni. University of Michigan (2017).
Entrepreneurial & Innovation Award. University of Michigan (2016).
Higher Ed Web Award. Washtenaw Community College (2009).
Alumni Achievement Award. University of Michigan (2008).
Roger Summit Award. AIIP (2007).
Webby Award. National Cancer Institute (2005).
Margaret Mann Award. University of Michigan (1994).