Semantic Studios Semantic Studios
morville@semanticstudios.com
Our Approach

Expertise. You'll work directly with Peter Morville, an internationally recognized leader in information architecture and user experience.

Experience. We bring unparalleled experience and credibility to the design of web sites, software products, and interactive services.

Philosophy. Designing successful products and services requires a deep understanding of user psychology, goals, and behavior.

Our Services

Information Architecture Strategy
We work with major corporations, nonprofits, and government agencies to define search, navigation, organization, personalization, and knowledge management systems that improve usability and findability, elevate customer satisfaction, and strengthen competitive advantage.

User Experience Strategy
We work with executives and entrepreneurs to transform a deep understanding of user goals and behavior into enduring user experience strategies that guide decisions about technology and features.

Design
We develop sitemaps, wireframes, sketches, prototypes, use cases, and functional requirements that specify the intended structure and behavior of web sites, interactive services, and information systems.

Research
We conduct field research and ethnography, user and stakeholder interviews, usability tests, goal and task analysis, site and search analytics, content and metadata audits, and competitive analysis.

Workshops
We lead executive seminars and team workshops designed to communicate the core value, key concepts, and best practices of information architecture and user experience design.

Evaluations
We offer expert reviews that provide a fresh perspective on existing sites and allow validation and refinement of evolving plans and prototypes.

Special Projects
Over the years, we have collaborated with clients on a wide variety of creative assignments, unusual challenges, and special projects.

Expert Panels
Assemble, coordinate, and participate on advisory boards and expert panels for special events or ongoing consultation.

Innovation Accelerators
Facilitate workshops that leverage user research, mental models, backcasting, scenario planning, and prototyping to spur innovation.

Findability Audits
Evaluate the findability of physical and digital products and environments. Review search, navigation, and wayfinding systems.

Software Selection
Assist in the evaluation, selection, and tuning of search engines, knowledge management systems, and enterprise social software.

To discuss your needs, please contact us by phone or email.
We look forward to hearing from you!

© 2008 Semantic Studios LLC. All rights reserved.
Clients

We have experience succeeding in some of the world's most complex and innovative environments.

AT&T

Barron's

Bell & Howell

Black Star

Borders Books & Music

California Digital Library

Cambridge Scientific Abstracts

Capital Health

Compaq

Consumer Reports

Consumers Energy

CSC

DaimlerChrysler

Discovery Channel

Dow Chemical

Ernst & Young

Ford

Genentech

Harvard Business School

Hewlett-Packard

IBM

International Monetary Fund

Internet2

Johnson & Johnson

Library of Michigan

LookSmart

L.L.Bean

Microsoft

National Cancer Institute

Parentography

Procter & Gamble

SGI

SIGGRAPH

Tufts University

University of Michigan

VeriSign

Weather Channel

contact

Semantic Studios
109 Catherine Street
Ann Arbor, MI 48104 USA

734.347.2826 voice
734.661.5265 fax

morville@semanticstudios.com